Targeted advertising
What channels can you customize?
Targeted advertising is the promotion of goods and services, as well as the company as a whole, tuned to an audience with given characteristics. Using this tool wisely can increase sales and build brand awareness.
Stages of work
1. We develop a strategy
- We list the strengths and weaknesses of the product
- We formulate goals
- We determine the best promotion channels
2. We work with the target audience (CA)
- We collect target audience using specialized services
- We segment by gender, age, location and other characteristics
- We filter the audience from bots, commercial accounts and other inappropriate users
3. We analyze competitors
- We determine the main competing pages in various social networks
- We analyze the content and dynamics of the publication of publications
- We track the number of audience, engagement and other indicators
4. Setting up campaigns
- Determine the ultimate goals of the campaign (for example, increasing subscribers)
- Working through the list of ad groups
5. Drawing up ad group structures
- We create audiences for advertising based on gender, age, location and others
- Determine the budget
- Setting the display schedule and placement
6. We create ads
- We write marketing texts and headlines tailored to the target audience
- We select images and / or videos
- Create a call to action button
Order targeted advertising on social networks in our agency — get sales growth and increase your brand awareness.
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